Event marketing
Event marketing
We offer to use our competence to develop and organize special events of the 2022 World Cup, using successfully proven products and tools. In 2013 under the auspices of FIFA “KOLIZEY event center” developed an interactive project, the first ever fan zone for the whole family – “Football Park”. Football Park is a unique educational and entertainment platform that combines in one space a high-tech zone of entertainment, games, attractions and, most important, it is a center of attraction for the families, guests and tourists of the city during the World Cup. The most important distinguishing feature of the project is the focus on the family audience and the involvement of guests in the program through an interactive form of engagement. The concept of “Football Park” was highly appreciated by FIFA, public authorities and gained a great response in the media (more than 300 publications).
LLC “Tsentr Kolizey”, the “Park futbola” concept Cooperation in the field of event marketing
KOLIZEY event center (LLC “Tsentr Kolizey”) has been working in the event marketing for 20 years, during these period a unique experience has been accumulated and the highest professional level team has been formed. Since 2011 the “KOLIZEY event center” has become an accredited supplier of the Russia 2018 Organizing Committee for conducting special events. Over 7 years of cooperation more than 25 significant projects have been successfully developed and implemented for FIFA and the Russia 2018 Organizing Committee both in Russia and abroad, including official FIFA occasions, events with the participation of Russian President Vladimir Putin, cultural events, exhibitions, presentations, fan festivals and other projects.In 2019, “KOLIZEY event center” started implementing the projects of the UEFA Euro 2020
Qatar
We offer our services in the preparation for the 2022 FIFA World Cup and organization of special events for Qatari residents and foreign guests. The concept of “Football Park” is an effective tool for solving global problems, both commercial and social, including increasing ticket sales for the matches of the tournament, expanding the audience to promote the values and history of the tournament among people who are not interested in football (families), promoting the culture and traditions of the host country, creating a positive image of the organizers of the tournament and the country hosting the tournament among different segments of the population, implementing marketing objectives of FIFA partners.
Special projects and event marketing during the preparation works of the 2022 World Cup and during the World Cup itself.
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